Core Strategy – Article Example
Core strategy Companies use core strategy to outline objectives and goals. With core strategy, employees are streamlined to work within the requirements of the company, to fulfill organizational goals and to satisfy customers. In addition, companies use core strategy to strengthen company values both internally and externally (Arnett, 2005).
Core strategy has been demonstrated as to play a significant role in marketing, for a company to succeed identifying the core strategy, is crucial. Success is difficult to come by without a strategy in hand (Parry, 2005). Strategy shape the way a company operates and runs and how it handles to its core customers. Customers need to be pleased all the time; therefore coming up with a core strategy that ensures customers are satisfied all the time is crucial. In addition, through core strategy company’s objectives and goals are easily achieved.
The most commonly core strategy used by companies is concentrating mainly on the strengths of a company. It is crucial for companies to identify their strengths especially against competitors. Identification of strengths makes goals and objectives achievable. In addition, profits will be easily achievable. Through a company’s, strength, it becomes easier for the company to counter its competitors, having strength against competitors assist a company to remain a market leader; therefore, maintaining customers (Treace, 2012). In addition, through strengths it becomes easier to concentrate in areas where a company performs best, focusing on a strength strategy is significant when operating any business activity as it becomes easier to defeat competitors and achieve objectives. For many years, I have seen companies achieve their objectives and goals through strength approach. In order to become a market leader, a company ought to possess unique strengths against competitors. Therefore, I have seen companies use strength strategy positively.
Arnett, D. (2005). Enhancing customer-needs-driven crm strategies: core selling teams, knowledge management competence, and relationship marketing competence. Journal of Personal Selling & Sales Management, 25(4), 329-343.
Parry, M. E. (2005). Strategic marketing management: A means-end approach. London: McGraw-Hill.
Treace, J. (2012). Core Values. Sales & Service Excellence, 12(1), 1-2.