Organizational Change / Business Current Event Report – Article Example

The article discusses the tough managerial challenge of implementing change management in order to achieve change in the culture of an organization. One of the reasons that cultural change is difficult to implement is because an organization’s culture is compromised of different interlocking variables including goals, processes, values, and communication practices. The use of small fix changes does not provide long term results for an organization. “Changing a culture is a large-scale undertaking, and eventually all of the organizational tools for changing minds will need to be put in play” (Denning, 2011). One of the most effective tools to force change in a company is leadership. Some of the leadership strategies managers can utilize are persuasion, storytelling, vision, role modeling and conversations.
Often managers make mistakes when implementing techniques to force change. Some of the most common mistakes are: overuse of power tools, utilizing storytelling without properly applying management tools, implementing power tools without a proper vision. The article also mentions how the World Bank dealt with organizational change. The World Bank is a philanthropic organization, a university, and a bank. The toughest challenge for the institution has been how to help out the struggling African economies. The World Bank benefited a lot from guidance of Robert McNamara who was the president of the bank from 1968-1981. His largest contribution to the organization was the creation of hierarchical bureaucracy, with its attendant goals, roles, accountabilities, values and communications. “McNamara transformed the World Bank from a small, sleepy, financial boutique into a large, bustling, modern corporation, expanding lending more than tenfold in the course of his thirteen-year tenure” (Denning, 2011).
Denning, S. (2011). How Do You Change An Organizational Culture? Forbes. Retrieved October 6, 2012 from