Internal Environment – Case Study Example

The internal environment of the Apple Company The internal environment of the Apple Company Apple Company is one of the well-known companies in the world today. However, the company has its strengths and weaknesses. Among the company’s strengths include its having one of the most fashionable brands the globe (Hasan, 2013). This brand has led to client loyalty throughout its operations in the market. The demand of the product is also one of its strengths as numerous clients have resulted to terming Apple products as a compulsory product. Yet another strength of Apple products as Hasan (2013) indicates is the design and innovation of the products. The products are user friendly leading to a group of loyal clients following them. The marketing strategies are also well organized; thus, claiming a huge percentage of the clients in the market (Hasan, 2013).
In terms of weaknesses, the Apple products have been said to lack compatibility as clients complain of not having the opportunity to use various languages of their choice (Hasan, 2013). This aspect has led to their losing business to other competitors. Their customer service has been rated on the lower side, they also have connection issues and the client complaints seem not to end.
With this in mind, the steps the company could take to impact the company’s competitiveness positively include collaboration with other companies so as to improve their service delivery as well as products (Hasan, 2013). This would help launch a novel product that has all the required features. The company would also collect data on the responses regarding the product in an attempt to select the most appropriate solutions to their product. It would also be valuable to open up other markets in other countries so as to widen their operation base.
Hasan, R. (2013). Apple Inc. - An Analysis: PESTEL analysis, Porter’s 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive analysis of share performance of Apple Inc. Munich: GRIN Verlag.