Critiquing Sampling Strategy And Sample Size In A Research Article – Coursework Example

CRITIQUING SAMPLING STRATEGY AND SAMPLE SIZE The sampling strategy employed by researchers, coupled with the sample size they set goes a long way to affect the success of their research; especially in terms of enhancing the validity and reliability of the results (Fuchs, et al, 1997). In the given research article, the researcher was working on the factors that affect employee motivation, retention and turnover. In all, the cluster and random sampling techniques were used. To combine the two strategies, the researcher clustered five (5) companies, after which forty (40) respondents were picked randomly from the companies. Given the research problem that the researcher was working around, a number of advantages for the sampling strategy and sample size, which was two hundred (200), can be identified. First, the random sampling technique was necessary in ensuring that there was no fairness in the selection of respondents. This certainly catered for all forms of biases that could render the reliability of results as handicapped (Gardener, 2008 and Homik et al, 2008). The sample size was also proportionally adequate for a survey, where the researcher needed as many respondents as possible to gain a fair representation of ideas from all members in the population (Danielle, 2009). The cluster sampling technique was also useful in the sense that it ensured that the researcher would be working with employees from as many diverse backgrounds of work as possible. All of these not withstanding, there was an identified weakness with the sampling strategy. This was in the selection of the respondents from the five candidates. Indeed, noting that issues that bring about motivation, retention and turnover are diverse, the researcher could have used another form of sampling technique that would have made it possible to differentiate respondents according to managers and employees so that the factors that come from these different groups in the issues at hand would have been dealt with separately. Perhaps another cluster strategy could have been held within the companies to attain this differentiation (Berry, 2005).
Berry, J. M. (2005). Nonprofits and civic engagement. Public Administration Review, 65, 568–578.
Danielle F. A. (2009). Elements of Contemporary Motivation and Organizational Success. Pearl Press Limited: London
Fuchs, L. S., Fuchs, D., Hamlett, C. L., Phillips, N. B., Karns, K., & Dutka, S. (1997). Enhancing students’ helping behavior during peer-mediated instruction with conceptual mathematical explanations. The Elementary School Journal, 97, 223–249.
Gardener, J (2008). Global Labor Relationships. The International Laws on Labor. New York: Wiley, Ebrary Reference
Homik, R., Jacobsohn, L., Orwin, R., Piesse, A., & Kalton, G. (2008). Effects of the national youth anti-drug media campaign on youths. American Journal of Public Health, 98, 2229–2237.
Thinking Bookworm (2010). Thesis Chapter 3 - Factors That Affect Employee Motivation, Employee Retention And Employee Turnover. Accessed October 6, 2012 from