General Motor-Business Strategy Or Corporate Strategy – Coursework Example
General Motors Business Strategy General motors operate on business level strategy. The firm’s policy that defines their desire to maintain customer’s desires and loyalty drives their innovation and production of quality cars. The business level style reflects in the different models and brands in the firm’s portfolio across the continents. It also emphasizes the company’s presence and aggressiveness in meeting addressing the competition challenges. The firm’s business level approach also embeds the workforce ethics and customer relations. In particular, the style provides motivation for the staff to offer their services and strive to improve the neighboring communities. Hence, the strategy is the basis for an active corporate social and environmental reporting style exhibited by the firm.
Particularly, General Motors pursues differentiation approach to enhance their sales and market share. In this regards, the company uses the brand name as an approach to appeal to the varied customer target across the globe. An observation of their products such as Chevrolet illustrates that General Motors produces products with particular target market especially the middle class in Europe, America, and China. Product differentiation also evidences in the Buick brand and Cadillac brand that mainly attract the rich in the society. In addition, the Holden brand is a product for the middle-class purchasers in Australia and New Zealand (General Motors). Therefore, the firm has perfected a strategy that serves the specific customer financial capabilities and preferences.
In conclusion, firm’s strategic management is relevant to the automotive industry. Therefore, the business plan and multiproduct approach shall enable General Motors to become the most valuable automotive company in the entire globe (General Motor SWOT Analysis).
“General Motors.” 2015. 22 April 2015 .
“General Motors Company SWOT Analysis.” General Motors Corporation SWOT Analysis (2014): 1-11. Business Source Complete. Web. 22 Apr.2015.