"Fallacies And Errors In Sound Reasoning" – Coursework Example

Fallacies and Errors in Sound Reasoning al Affiliation) Fallacies and Errors in Sound Reasoning The video, “Evian baby mecommercial 2013” exhibits fallacy. The video advert, “Coca-Cola Summer Commercial 2011, Open Happiness” also exhibits fallacy. The video, “Evian baby me commercial 2013” advertises Evian water while the video, “Coca-Cola Summer Commercial 2011, Open Happiness” advertises Coke soda. The Evian baby me commercial 2013 video advert presents the argument that drinking Evian water keeps someone young and active like a child. The advert depicts bandwagon fallacy since it seems to assert that the children are young and youthful, and one can be like them if they drink Evian water (Preece, 2013). Apparently, there is no evidence to support this argument though we know this is biologically impossible. The Coca-Cola Summer Commercial 2011, Open Happiness video advert presents a bandwagon fallacy by arguing that drinking coke will make people do fun things on a boat with happy people like the characters in the advert (Coca-Cola, 2011). There is no evidence to support this argument but we know that a boat will always float regardless of the drink that the cruisers are taking.
The advertisers used bandwagon fallacy to advertise their products, derive fun, and entice the audience to buy coke soda and Evian water. The advertisers used bandwagon fallacy to trick and persuade the audience into accepting their argument and conclusions without questions. In the context of Evian water and coke soda adverts, bandwagon fallacy is effective. The dancing babies attract a huge audience and depict a magnificent way of advertising water. The advertisers used bandwagon fallacy in a creative way that sticks in one’s mind (Preece, 2013). Moreover, the coke soda advert relies on peer pressure to attract sales. The characters in the advert relates with the message presented by the video (Coca-Cola, 2011). However, to develop a more sound and persuasive argument, the advertisers should have used athletes who rely on water and coke sodas to quench their thirst in a refreshing and enjoyable way. I believe consumers ignore these errors in reasoning because they are vulnerable to peer pressure and have no time to question the logic in an advert. Most consumers only consider the message and the entertainment aspect in an advert.
References
Coca-Cola. (2011). Coca-Cola Summer Commercial 2011, Open Happiness, YouTube retrieved from https://www.youtube.com/watch?v=bg_zxsxyKyM
Preece, D. (2013). Evian Baby Me Commercial 2013, YouTube retrieved from https://www.youtube.com/watch?v=ikuiByrF6rs