INSTRUCTIONS FOR ANNUAL REPORT PROJECT – Essay Example
MEMORANDUM Client Annual Report Project Phase Analysis Darden Restaurants The Darden restaurants represent a wide range of recognizable and prominent multi-brand restaurants in Red Lobsters, Bahama Breeze, Olive Garden, the Capital Grille, Longhorn Steakhouse, Yard House, and Season 52. These restaurants have been established through learning various customers’ needs and expectations that come from diverse and rich cultures across the world. According to the company’s financial analysis, there has been consistence in sales growth from 2011 to 2013. In 2013, the company amassed sales worth $ 8,551.9 million from $ 7,998.7 million in 2012. The secret behind Darden restaurants’ growth has been the provision of high quality, affordable, and convenient services to esteemed customers. After the establishment of first Red Lobster restaurant in 1968, the Darden restaurant has become a leading restaurant. There are more than 2,000 restaurants in operations, employing over 200,000 individuals and serving 425 million meals annually. The Darden Restaurants remains to be the preferred restaurants to many customers (Darden Restaurants Corporation 40).
Brinker International Restaurants
The Brinker International Restaurants is a multinational hospitality corporation that embraces the Chill’s & Bar, and Maggiano’s Little Italy restaurant outlets. According to the company’s profile, it is one of the leading casual dining restaurants in the world. Brinker International Restaurants Corporation has over 1,600 restaurants spread out in 33 countries across the world. The company has more than 100,000 employees serving individuals from diverse cultures. According to the company’s financial report, the company has experienced fluctuations in sales, and total revenues. The company experienced a drop in sales and revenue from 2010 to 2011 fiscal year (Brinker International 20). However, the company has instituted various business strategies that have led to an increase in sales from $ 2.748 million in 2012 to $ 2.766 million in 2013.
Brinker International. "Financial Report 2013." Brinker International Report (2013): 1-24.
Darden Restaurants Corporation . "The New Era of Casual Dining Leadership." Darden Annual Report (2013): 1-60.