Weekly Ass. #6 – Essay Example
Serif and Sans Serif Typefaces Typefaces can make the text of a document more attractive to read and more effective to communicate to the readers. The classification of fonts into serif or sans serif is an example of typefaces. Serif typefaces form visual rule at the top and bottom of characters, have small horizontal strokes at the start and end of characters and of variable thickness, and has ‘little feet’ (Whitbread, 213). Serifs have been associated with tradition and are viewed as the most readable type for continuous text. Absence of serifs is called sans serifs typefaces (‘sans’ is the French word for without) and take up less spaces in a text document (Whitbread, 216). Sans serifs are characterized by a largely even weight with minimal distinction between thick and thin strokes, resolute modernity, and eye-catching (Whitbread, 216). Sans serifs are not designed for continuous reading but are used for compressing large amount of information into a small space.
Serif and sans serif typefaces differ in a number of ways: serifs have crosslines at the end of the letterform while sans serifs don’t have; serifs have classical appearance and horizontal orientation of letters while sans serifs are modern and oriented in vertical form; and serifs are easier to read than sans serifs (Rabinowitz, 175). Times New Roman font is an example of serif typefaces while Arial font is of sans serif type.
Sans serifs are preferably used for headlines, poster captions, and circumstances where few words require for shout of attention whereas serifs are best used for longer paragraphs of the text such as those of fiction paperbacks and narrative reading and in continuous text such as in magazines, books, and newspapers (Marshall Cavendish, 627).
Marshall Cavendish. How It Works Science and Technology, 3rd ed. New York: Marshall Cavendish Corporation, 2003, pp. 627.
Rabinowitz, Tova. Exploring Topography, Design Exploration Series. New York: Thomson/Delmar Learning, 2006, pp. 175.
Whitbread, David. The Design Manual, Revised and Expanded Edition. New South Wales: University of New South Wales Press Ltd., 2009, pp. 213-216.